With „Tomato Target“ Kunsthalle Wien offers photographer Annette Kelm (born in Stuttgart in 1975) a solo exhibition. It is not exactly overcrowded with pictures: they are aligned concentratedly, solely, in pairs or in series; but they do cover quite some genres, ranging from still lifes and architectural photographies to portraits.
Annette Kelm´s photographic view is quite cool and reserved. She avoids shadows and narratives, and uses high definition and neutral lighting - a technique that stresses the objecteness and materiality of the pictured objects, simliar to advertising photography. This manner of working in turn creates an interesting friction with the choices and arrangements of motives, which are (as the text to the exhibition suggests) unruly: wild (like for instance „Still Life with Spring“, here picture No. 2), strange (as example No. 3, „Versuchsanstalt für Wasserbau und Schiffbau, Berlin“) or opulent like the photos of textile designs by American interior decorator Dorothy Draper.
Annette Kelm´s work, though, is not only about technique and view, but also about photographic parameters and questions - like, for example, the issue of presentation or staging and reality which comes into play in the pictures of displays containing violet dungarees; or, as in some of the still lives, the narrow and permeable border between art and advertising.
Header: Detail „Ausstellungsansicht: Annette Kelm. Tomato Target, Kunsthalle Wien 2018, Foto: Stephan Wyckoff“
1: Ausstellungsansicht: Annette Kelm. Tomato Target, Kunsthalle Wien 2018, Foto: Stephan Wyckoff
2: Annette Kelm, Still Life with Spring, 2017, Courtesy Annette Kelm, König Galerie, Berlin, Andrew Kreps, Gallery, New York und Gió Marconi, Mailand
3: Annette Kelm, Versuchsanstalt für Wasserbau und Schiffbau, Berlin, 2018, Courtesy Annette Kelm, König Galerie, Berlin und Gió Marconi, Mailand
4: Ausstellungsansicht: Annette Kelm. Tomato Target, Kunsthalle Wien 2018, Foto: Stephan Wyckoff